CFS Fibreglass asked Coast to rebrand an existing company roofing product which it was planning to relaunch to increase profile and sales.

Coast redesigned the logo to reflect the roofing element of the product and applied branding to a distinctive gold can, which was felt to be highly important so as to stand out from any existing competition.

Branding that produced results

Through effective and informative packaging and POS design, Coast helped create a higher demand for the Metrodeck product. By developing a stronger, consistent look for the tins highlighting key features and benefits that really mattered to end-users. This brought the whole range together with one clear identity that stood out and worked harder within retail and merchant environments.

"200% increase in uptake of Metrodeck products through new branding"

Increased sales
Customer feedback
Brand Awareness

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